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I didn’t know what I was selling: Pierce Brosnan on Pan Bahar

Pierce Brosnan has cleared the air on being the brand ambassador of Pan Bahar, and has said that Pan Bahar in thier contract, contract stated that he was to endorse a breath freshener/tooth whitener.

Hollywood actor Pierce Brosnan, known as the James Bond, claimed that pan masala manufacturer Pan Bahar had violated his contract by falsely presenting him as a brand ambassador for its entire product line, including its tobacco-infused mouth freshener.

In a statement released by the actor, he expressed heartfelt apologies for causing offence, if any, and blamed Pan Bahar for grossly manipulating media outlets into believing that he endorsed the brand. Tobacco products in India come with a warning stating that its consumption will cause cancer.

“Having endured, in my own personal life, the loss of my first wife and daughter as well as numerous friends to cancer, I am fully committed to supporting women’s healthcare and research programs that improve human health and alleviate suffering,” he said in his statement.

It has been reported in People.com that Brosnan’s contract explicitly stated that he was to endorse a breath freshener/tooth whitener. He claimed to have committed himself to advertise for just one product as Pan Bahar allegedly claimed it was an all-natural containing neither tobacco, supari, nor any other harmful ingredient.

Brosnan has demanded the company to remove him from its advertising campaign, and claimed to have had no prior knowledge of endorsing something that would harm one’s health.

The ad campaign raised eyebrows in India, with social media users mocking the actor for falling on hard times.