Bollywood film “Bank-Chor”, from the Y-Films stable, will be released simultaneously in 16D besides virtual reality and augmented reality formats, giving Indian viewers a chance to experience a movie like never before.
“Bank-Chor” has been designed with the next level of technology and immersive experiences where 16D helps activate all senses for a viewer in terms of touch, sight, hearing, smell, taste and also thought, imagination and feeling, read a statement from the banner, which is the youth wing of Yash Raj Films (YRF).
Starring Riteish Deshmukh, Vivek Oberoi and Rhea Chakraborty, the film is a story of three people trying to rob a bank, and how they pick the worst day possible to do it.
In essence, the film will make you a part of the bank as one of the hostages when the heist is taking place, the statement explained.
For this to happen, the partner multiplex and exhibition chains are overhauling their screening systems to accommodate the film accordingly, as it is a clutter-breaking viewing experience.
Riteish said: “I’m thrilled to be a part of this first ever technological innovation in the Indian film industry. 3D is so last season, when you have 16D! I’m certain ‘Bank-Chor’ will steal a lot of hearts.”
Vivek finds it “ground-breaking stuff”.
“The first time I experienced it, it really rocked my world,” he added.
Touted as a fun comic thriller, the film is directed by Bumpy and produced by Ashish Patil. It is set for release worldwide on June 16.